
Brand Strategy · Creative Direction · Website · Social · Campaigns · Events
Ritz Homes
A considered brand world and digital home for a luxury custom builder.
View projectCreative & marketing studio · Founder-led by Daniela
I’m Daniela, the creative mind behind Social Bean. I help businesses build brands people notice, create marketing that actually connects, and find smarter ways to grow.

Creative director · strategist · problem solver
Sometimes the solution is a campaign. Sometimes it’s a website. Sometimes it’s an experience. Sometimes it’s a tool that didn’t exist before.
The goal is always the same: understand the problem and figure out the smartest, most creative way to solve it.
What I do
AI, with a reason
The goal isn’t to use AI because it’s new. The goal is to find places where technology can actually make your business better.
If there’s a repetitive process eating up your team’s time, there’s a good chance we can build something smarter.
Explore practical AI toolsSelected work
My work crosses industries, platforms, and sometimes completely different types of problems. That’s intentional.

Brand Strategy · Creative Direction · Website · Social · Campaigns · Events
A considered brand world and digital home for a luxury custom builder.
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Website Strategy · Design · Customer Journey
A clearer, more human path from health questions to confident booking.
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Digital Strategy · Website · Lead Generation
A polished digital experience built to make complex decisions feel simpler.
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Website · Messaging · Conversion
A grounded digital presence for a practice focused on root-cause care.
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Website · Content Direction · Portfolio
A visual showcase that lets decades of craftsmanship speak for itself.
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Meet Daniela
I’ve never fit neatly into one marketing box, and I’ve realized that’s one of my biggest strengths.
I love understanding how businesses work. I can spend the morning mapping out a marketing strategy, the afternoon directing a shoot or designing a customer experience, and later find myself building an AI tool because I’ve discovered a process that shouldn’t take someone three hours every week.
More about meHow I work
You don’t need a website just because every business has a website.
You don’t need to post every day because someone told you that’s how social media works.
And you definitely don’t need AI just because everyone is talking about it.
We start with what you’re trying to accomplish.
Then we figure out the right combination of strategy, creativity, marketing, design, and technology to get you there.
Bring me the idea, the goal, the problem, or even the thing in your business that’s driving you crazy. We’ll figure out what makes sense from there.
Let’s Work Together