Curious about the details. Always thinking about the bigger picture.

I’ve never fit neatly into one marketing box, and I’ve realized that’s one of my biggest strengths.

I love understanding how businesses work — how an idea becomes an experience, how a message becomes a campaign, and how a frustrating process can become something beautifully simple.

I can spend the morning mapping out a marketing strategy, the afternoon directing a shoot, and later find myself building an AI tool because I’ve discovered a process that shouldn’t take someone three hours every week.

I care about the details, but I’m always asking: What are we trying to accomplish? What does the customer actually need? Is there a smarter or more creative way to get there?

That’s the thinking behind Social Bean.